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Writing Blogs: Schedule, Tools, Habits, and Goals

by | Mar 11, 2024 | Content, SEO

Writing Blogs: Schedule, Tools, Habits, and Goals

My second marketing job was for a healthcare agency. We managed hundreds of clients as a lean team of four or five people at a time. 

One day, I stumbled upon a book called Scrum by Jeff and J.J. Sutherland, and I convinced my boss at the time, Shearly (if you read my newsletter, you know who she is), to read it with me.

Shearly finished it on her morning and evening commute, and I finished it a few days later.

After that, we became obsessed with developing our own Scrum version to tackle the massive amounts of work that come with managing 500 clients and multiple marketing campaigns for each client.

Within a couple of months, we became the most profitable department in the agency, in part due to our adoption of Scrum and largely due to Shearly’s leadership.

By developing strong methods to tackle large projects, we could work more effectively in less time.

I want to share some of the ways you can improve your time, schedule, and habits for writing blogs for your website regularly.

If you want to create website content consistently (and you should), then having the right writing environment, working schedule, and habits will make all the difference. Habits help us get into the writing zone, while a publishing schedule and process help us go from idea to finished product.

Here’s what we’ll cover in this article:

  • How to Set Up Your Blog Writing Station
  • Best SEO Writing Tools to get started
  • How to Develop Good Writing Habits for SEO
  • Setting a Daily and Weekly Writing Goal
  • Strengthening Your Writing Stamina

How to Set Up Your Blog Writing Station

When my husband was transitioning jobs from in-office to at-home, I gave him my desk to use for the week, until he could order himself a new one. 

I got literally nothing done that week. I had every intention of writing from the dining table, or even from my portable desk on the couch. 

But nope. Nothing got done. 

That said, where you write and with what tools are really important to your flow. You want to create a writing environment that helps stimulate your brain. And, if you can, get yourself some useful tools to help you write better and faster. 

Let’s talk about how you can set up a writing environment that works for your productivity and comfort.

Does a writing station really matter?

If you want to maximize your time and get into the “zone” faster, absolutely.

Having a good desk or work area can impact your ability to create blogging content, develop good habits, and maintain a publishing schedule.

Here’s everything you need to know about creating a writing station that works for you.

Choosing Your Writing Station, Desk, and Room

Your writing station is like your command center. It’s where you’ll brainstorm your ideas, get into hyper-focus mode, and create new products and solutions for your customers. 

Given its importance, invest in your writing station well. 

Personally, I have massive, white standing desk that I got from Autonomous. It doesnt matter what desk you get or from where, so long as is inspires you, fits everything you need, and most importantly, is a comfortable place for you to sit. 

Depending on your motivation levers (money, status, career, intellect, etc.), you might want to be conscious of where you work, especially when you work from home. I like my desk to sit somewhere in the middle of the room since facing a wall does nothing to bring out any excitement or motivation in me.  

You might get distracted easily, and focus better when you’re in a corner, or in your own room. You might feel like you need to see what’s going on at all times, and would do better with a desk in your family room or kitchen, where your family spends the most time. 

You might not want to write at a desk at all. That’s perfectly fine. Find your designated couch, chair, or space where you can crank out your best content. 

After all, Drake writes all his hits in the notes app on his phone. You have full permission to create a writing station that works best for you. 

Which Tools Should You Use?

You can have as many SEO tools as you like, but there’s really no replacement for you and your brain. 

You’re what separates your content from your competitors. Your unique perspective and experience with what you’re writing about is how you set your content apart from the competition. 

That said, it doesn’t hurt to have a little help along the way. 

Best SEO Content Writing Tools to Get Started

Aside from the obvious pen and paper and computer and keyboard, its a good idea to stack up on writing tools that help you formulate ideas and put together your best work. 

Here are the tools I love when writing for myself or clients.

Google docs

Google docs are where I write all my content for myself and when working with clients. Since Google developed pageless formatting, I’ve had even more fun using it as a tool to develop content.

Frase

Frase is an SEO tool that helps you understand which articles are ranking for the keywords you want your content to rank for.

Similar to Clearscope, Frase helps you come up with your headers, similar keywords, and common questions people might ask. 

It’s a great tool to keep you on track while also showing you the gaps in other content’s ideas or formatting, so you can help readers even better than your search competitors. 

Ahrefs or Semrush

To write great SEO content, you probably need an SEO tool.

SEO tools like Ahrefs or Semrush help you identify the best opportunities for your particular business. They help you figure out what your competition looks like, which keywords to include, and can provide insights on similar topics. 

Pinterest

Pinterest is an app with high bias toward action. People who search with Pinterest are likely to actually do something with the information they curate, unlike other social media apps.

Pinterest is an excellent writing tool because it helps you understand where you can provide meaning and help for your target audience. 

Grammarly

Grammarly uses AI to help you create better content by checking for clarity, tone, grammar, and more. I have grammarly on as an extension for my Google docs, phone, basically everywhere.

As I’ve used grammarly over the years, I’ve had to use it less and less since it teaches me grammar in real time. 

The one pitfall of using Grammarly is that you sometimes have to politely disagree with its recommendations in order to avoid sounding like a robot. Although you can set it to have different tones of writing, only you can truly sound like you. 

Chat GPT 

I don’t recommend using AI to write your content in full, but its perfectly okay to use Chat GPT to help you organize your ideas, create tables and graphs for you, or help you rephrase something you’ve been stuck on for a while. 

From Planning to Writing

The exciting part about creating a content plan for SEO growth is that you’ve finally put together a plan you know will get you across the finish line.

Sadly, when it comes to the writing part of that equation, it stops being exciting and turns into dread.

Here’s how to skip the dread and show up consistently for yourself every day, week, and month. 

How to Develop Good Writing Habits for SEO

Like anything else, writing is a habit you’ll form over time to get better and faster. You might go through periods of extreme productivity or extreme writer’s block.

Either way, the more you push through and create good writing habits, the faster you’ll get out of a writing slump and let your habits get you to your writing goals. 

Schedule Your Writing Time

Why should you schedule writing time throughout your week? Scheduling writing time ensures you’ll be able to accommodate a writing schedule that helps you meet your goals.

You might want to schedule weekly or monthly goals, then work backwards to figure out how you want to spend your time hitting those goals. 

Enter: the writing schedule. 

I tend to publish my articles on Thursdays, since I have a final push to get extra content done on that day for my newsletter.

This means my writing time is prioritized earlier throughout the week, with my final publishing and posting schedule taking place on Thursday, prior to my newsletter release for the week. 

I can’t recommend time blocking enough. Since blogs can typically take anywhere from 2-5 hours or more, blocking off in 1 or 2 hour times blocks can be helpful to create chunks of time that fit well into any schedule. 

Here’s a writing time block sample schedule:

  • Goal: 1 weekly blog.
  • Outline time: 1 hour time block.
  • Writing time: 3 hours broken into 2 time blocks. 
  • Posting and Optimizing time: 1 hour time block. 

Here’s a weekly writing sample schedule:

  • Monday: 1 hour outline block (60 minutes).
  • Tuesday: 1 writing time block (90 minutes).
  • Wednesday: 1 writing time block (90 minutes).
  • Thursday: 1 posting block (60 minutes).
  • Friday: Repurpose for social media. 

The more blogs or articles you want to publish per week, the more you can adjust your writing schedule.

You can also create larger or smaller blocks for yourself, depending on how you work best. 

For example, if you’re a person that needs a lot of warm-up time, you might want to accommodate for the extra time it will take you to mentally get into the writing headspace. 

If you write professionally already, you’ll probably be able to write faster and with more efficiency, meaning you can accommodate more writing blocks and more pieces of content. 

How to Think About Time Blocks With Scrum

The easiest way to think about “blocks” is in chunks of time. The more time you think you’ll need for a task, the bigger the block you should make.

In Scrum, we measure projects by points, not time. Try measuring your tasks similarly. Is your task a golden retriever or a chihuahua?

Golden retrievers might get 4 hours, where a chihuahua might get 30 minutes. See? Much easier.

Finally, remember to leave room in your schedule for everything else you need to get done.

If you’re running your own business, you might not have time to write an entire blog per week, and instead might want to think about publishing content every two weeks instead of weekly. 

Set a Daily and Weekly Writing Goal

Like I said, the more you write, the better and faster you’ll get over time. To develop your writing cadence, schedule in a regular time for you to practice your writing skills. 

I personally recommend a lot of morning writing, preferably before everyone else in the house is up, or later at night when the rest of the house is either asleep or having wind down time. 

Each person will have their own set of preferences, but generally, the more often you add writing into your day-to-day life, the better. 

That said, you can always start with your goals. How do you know how many blogs you should write to hit your daily and weekly goals? Well, it depends on your overall business goals and content marketing strategy. 

If you want to grow your website traffic, you need to develop a regular publishing and writing cadence. 

As I mentioned previously, you can create writing blocks of time or if you prefer a more fluid method, lean into a writing itch whenever it strikes. 

Here’s a good place to start:

Daily goals:

  • Morning journal
  • Midday pushthrough
  • Evening recap
  • Nighttime brain dump

Weekly goals:

  • Weekly newsletter 
  • Weekly blog 
  • Weekly social media posts

Monthly goals:

  • 4 emails
  • 4 blogs
  • 12 social media posts

Now, you can go back through your goals and tie them back into larger initiatives. For example, which blogs are meant to drive traffic versus nurture leads? Will any of your newsletters require more time than others? Where are you spending time curating supporting content for your articles and content?

As you develop your goals, create the necessary time blocks to devote to each of those goals. Before you know it, you’ll have a full schedule for content development. 

If your writing goals seem a bit extensive, consider which activities don’t help you reach those goals, and cut back where you can. It’s admirable to be ambitious, but you also have to be realistic. 

Strengthen Your Writing Stamina

At first, writing feels tough. But over time, you’ll start to power through writing articles, newsletters, and other content types. 

When I went to college (the first time), I remember being able to finish any project in just a few hours. I was so used to writing fully in-depth papers in the time it took to sit in my seat and the bell to ring. I had built an extensive writing stamina that allowed my brain to almost instantly channel the “writing” part of my brain. 

Then, I went almost four years without a single college class. When I returned to school, writing a paper felt endless. Channeling the part of my brain that used to come at a moment’s notice felt unbelievably challenging. 

It took several months to get back into my groove enough to write papers without so much fuss or mental torture.

 

The struggle between a sleeping writer’s brain and a lively writer’s brain exists because of writing stamina. What feels hard today won’t always feel hard with practice. 

Approach your content with this in mind. If it feels hard, push through. You can always go back through your content and make it better later. The important thing is to finish your content and hit publish. Then, move to the next article. 

Getting Ready to Write

If you want Google to love your content, you have to start with an amazing idea. And that idea has to either help your reader learn, find, or do something. 

Once you have that amazing idea, you need to support it with juicy, amazing content. Otherwise, its just another blog on the internet. 

Here’s how you can consistently create ideas people and Google love over and over again. 

Read How to Generate Ideas and Outline Your Blog

Working with Socialhart

If you know you want to write your own blogs or if you’re considering SEO as a growth channel, consider working with Socialhart on your SEO strategy. With Power Hours, SEO Sprint sessions, and ongoing management, you can create content that deeply resonates with your customers and builds a growth flywheel in your business.

Go back to How to Start Writing Blogs for SEO: A Beginner’s Guide

Read How to Generate Ideas and Outline Your Blog

 

Written by Crystal Ortiz

Crystal Ortiz is the Founder of Socialhart. She's a Marketing and SEO expert with 8 years of experience in digital marketing. She's worked with local businesses, founders, marketing executives, and global brands across many industries, both in-house and agency-side. She's taught digital marketing programs at several universities, including NC State and University of Wisconsin-Madison.

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