About Us
FLEXIBLE SEO Strategy and High-Set Content
How we’ve helped clients reach their biggest goals: short and long term.
FLEXIBLE SEO Strategy and High-Set Content
Cinderella had her fierce little friends, and now you have me.
You didn’t start your business to miss movie night with your kids or to cancel every “me time” you’ve scheduled since you started. (Those physical shutdowns do not count as “me time,” by the way.) You started it because you believe that when you work hard and strive for the moon – you can indeed catch the stars. So imagine, for a moment. It’s you – closing your laptop for the day.
Excited about the lemon-blueberry tarts you’re about to make with the kids like your grandmother used to make with you. You’ve just finalized the next six months of SEO content for your company after a successful previous six months. You’re relying less on paid ads, and your clients and customers are telling you how helpful your content has been.
Now, I’m no rodent, but the SEO part? That — that, I can help with.
I’m the Star Catcher
meet the founder
Hi, I’m crystal, And I’m here to give your SEO strategy the 3-carat setting it deserves.
I help ambitious and busy founders — like you — polish and buff their organic content strategy so people can easily find their products and solutions. BTW, organic just means “non-paid ads.” No Meta business nightmares for you, or you, or you! (Or let’s be honest, me!)
Through 1:1 SEO content strategy and guided organic growth programs, we work together to bring you more website traffic and visibility in search results (aka Google).
Experience: Autotrader, Kelley Blue Book, Peloton, and more.
Learn MoreThe craft was always yours. We make it so the world can't stop watching The craft was always yours. We make it so the world can't stop watching
The craft was always yours. We make it so the world can't stop watching The craft was always yours. We make it so the world can't stop watching
a quick overview of our proof
Who My Clients Beat
Nike
Well+Good
Shape.com
Women’s Health
Men’s Health
CDC
WebMD
RateMD
Healthline
Healthgrades
Edmunds
Car and Driver
Geico
Allstate, and more.
Experience
(Employers, Clients, Projects)
Kelley Blue Book
Autotrader
Red Lion Hotels
The DoubleTree Hotel, Vail
Hersha Hospitality
Capitol Hill Hotel
SLT Consulting
Lockstep Media
94N
The Manhattan Hotel
MD Bone Docs
Orthopedic Associates of Central Maryland
St. Paul Eye Clinic
Heely’s Worldwide
Robert Wayne Footwear
Feiyue International
Industry News and Features
Wix.com
Searchengineland.com
SEOtesting.com
Sitebulb
PullRank
and More
Adjunct Digital Marketing Instructor
(2021-2023)
200+ Students
10+ Cohorts & Classes
North Carolina State University
Kansas State University
University of Wisconsin-Madison
The Services
No wasted time on technical jargon. No long, drawn-out contracts. Just what you need to plan and execute SEO content.
And then take that overdue spa day you’ve been thinking about.
Etched Monthly
Not all content is valuable, growth-driven content. During our time together, we’ll focus on understanding your current content, develop low-lift areas of improvement and growth, and develop a long-term SEO content strategy for your business. You’ll walk away with research, analysis, reporting, and more.
Bubbly:
1:1 SEO Content Strategy
For the company that needs content strategy and execution handled by an experienced professional. This 1:1 option is the quickest turnaround and lightest time involvement (for you). It’s all the brilliance and none of the quality sacrifices.
Spree:
Plan + Publish SEO
Content in 1 Week
For the hands-on, visionary founder. Align SEO with your revenue, plan 1-3 months of content, and outline and publish phase 1 posts. Designed to lay the foundational SEO groundwork to support you now and into the future.
Timeless Marketing Tips
Weekly marketing tips you’ll read over your morning cup of (cold) coffee while the kids watch Bluey.
Years of imposter syndrome means I’ve overachieved for your benefit.
When I’m not busy lending my voice to industry news (like Wix.com, searchengineland.com, and other sites) or teaching university boot camp classes (I’m a former adjunct digital marketing instructor at NC State, Kansas State, and U Wisonsin-Madison), you can find me beating competitors on the SERPs (search engine results pages) for my clients.
Who have I helped my clients and previous employers beat online? Oh, no one mentionable. Just Nike, Well+Good, Shape.com, Women’s Health, Men’s Health, the CDC, WebMD, RateMD, Healthline, Healthgrades, Edmunds, Car and Driver, Geico, Allstate, and more.
Officially, I can tell you I’ve worked for or with Kelley Blue Book, Autotrader, Peloton, Red Lion Hotels, The DoubleTree Hotel, Hersha Hospitality, SLT Consulting, Lockstep Media, 94N, MD Bone Docs, Orthopedic Associates of Central Maryland, St. Paul Eye Clinic, Heely’s Worldwide, Robert Wayne Footwear, Feiyue International.
socialhart has worked with
for collaborations, podcasts, and partnerships
When I’m not busy lending my voice to industry news or teaching university boot camp classes (I’m a former adjunct digital marketing instructor.
Learn Morewhat does seo look like in your business?
1:1 SEO Content Strategy and Guided Growth Programs For founders and brands ready to show up online for their customers and clients.
190% Increase in Non-Brand Traffic
Appear in search results for relevant keywords, questions, and phrases. Make your SEO content strategy go from lackluster and dull to a bright and brilliant cut.
1800% Increase in Leads in 3 Months.
Appear in search results for relevant keywords, questions, and phrases. Make your SEO content strategy go from lackluster and dull to a bright and brilliant cut.
760% Increase in Cross-Promotional Revenue.
Appear in search results for relevant keywords, questions, and phrases. Make your SEO content strategy go from lackluster and dull to a bright and brilliant cut.
The Mission
My mission is to give founders the knowledge, vocabulary, and support for showing up in search results and growing traffic over time.
My goal is that you’ll feel supported and finally in control of your future success in this channel. I want you to walk away feeling, “That was just what I needed.”
brand values: authenticity trust humor courage independence generosity empowerment
brand values: authenticity trust humor courage independence generosity empowerment
From content coal to content diamonds.
Whether your content is low-converting, low-traffic, or plain non-existent, you’ll finally get the clarity and confidence to publish high-quality, SEO-driven, competitor-resistant content.
Find the perfect fit
Weekly SEO tips and news in your inbox every week.
Socialhart helps founders drive revenue and grow market share with SEO.
Content that connects, nurtures, and grows your revenue and business. Show up in search results. Reach your people. Grow revenue.
