FLEXIBLE SEO Strategy and High-Set Content

You didn’t start your business to miss movie night with your kids or to cancel every “me time” you’ve scheduled since you started. (Those physical shutdowns do not count as “me time,” by the way.)

You started it because you believe that when you work hard and strive for the moon – you can indeed catch the stars.

So imagine, for a moment. It’s you – closing your laptop for the day. Excited about the lemon-blueberry tarts you’re about to make with the kids like your grandmother used to make with you. You’ve just finalized the next six months of SEO content for your company after a successful previous six months. You’re relying less on paid ads, and your clients and customers are telling you how helpful your content has been.

Now, I’m no rodent, but the SEO part? That — that, I can help with.

Hi —it’s me, Crystal,

And while you’re reading this, I’m likely doing one of two things. 1) wiping something off my kid’s faces (usually spit or snot), or 2) searching through my pantry for anything I can lather hot sauce on.

Now, the hot sauce stuff is serious business. My go-to as a resident Hoosier is Frank’s, but as a Florida native, my favorite will always be Crystal (no relation).

Yes — I do crack myself up, but honestly, everything cracks me up, so I’m probably not that funny. I just like funny things.

I’m deeply into my millennial-mom era. The Montessori schools, the three cups of coffee per day (I’m half-Cuban, okay?! It’s in my blood), the after-school trips to Target while me and my toddler enjoy our Starbucks treats, and — of course — the olive Tasmin Ugg slipers.

When I’m craving a mom break, I usually spend my time dysregulating with my nose in a book (like ACOTAR or the Empyrean series). I’ve also recently identified as a “bookdragon,” which is basically a bookworm, but also a person who hoards books in massive amounts and protects them like they’re golden eggs.

And — yay me — I’m finally getting the Pilates studio of my dreams. I will have to drive down the street to see it, and the owner already has me down as a little odd, but by golly, am I one excited, soon-to-be pilates guru.

No wasted time on technical jargon. No long, drawn-out contracts. Just what you need to plan and execute SEO content.

If SEO is the Roth IRA of marketing, then we’re about to deposit some serious content cash together.

I’m an enterprise-level SEO expert (that means I have a lot of experience) who guides founders from no SEO strategy to foundational strategy and beyond.

In other words, I don’t just “teach” you about SEO. You learn SEO as a byproduct of our time together. But what we focus on is how to align your revenue with your immediate SEO strategy. We work through your goals, align on the best path forward for your unique business, and then execute the strategy immediately.

No long contracts, no months of ramp-up time with meetings that seem to go nowhere. No wondering if the money you’re putting into your SEO is working.

Just you and I working on your goals and lining up the content to get you there.

Years of imposter syndrome means I’ve overachieved for your benefit.

When I’m not busy lending my voice to industry news (like Wix.com, searchengineland.com, and other sites) or teaching university boot camp classes (I’m a former adjunct digital marketing instructor at NC State, Kansas State, and U Wisonsin-Madison), you can find me beating competitors on the SERPs (search engine results pages) for my clients.

Who have I helped my clients and previous employers beat online? Oh, no one mentionable. Just Nike, Well+Good, Shape.com, Women’s Health, Men’s Health, the CDC, WebMD, RateMD, Healthline, Healthgrades, Edmunds, Car and Driver, Geico, Allstate, and more.

Officially, I can tell you I’ve worked for or with Kelley Blue Book, Autotrader, Peloton, Red Lion Hotels, The DoubleTree Hotel, Hersha Hospitality, SLT Consulting, Lockstep Media, 94N, MD Bone Docs, Orthopedic Associates of Central Maryland, St. Paul Eye Clinic, Heely’s Worldwide, Robert Wayne Footwear, Feiyue International.

And Now, “What’s My Line?”

My Top 7 Buffy the Vampire Slayer Quotes.

Mission

My mission is to give founders the knowledge, vocabulary, and support for showing up in search results and growing traffic over time.

My goal is that you’ll feel supported and finally in control of your future success in this channel. I want you to walk away feeling, “That was just what I needed.”