Get in touch.
Please allow 1–3 business days to hear back.
Here’s what you could continue to do:
Read endless blogs about SEO, hire writers with “some” SEO background, take another $9.99 SEO course, and talk to that friend who “knows SEO,” forever stuck in a cycle of confusion and insecurity about whether or not this SEO thing will work.
Or, you could be doing this instead:
Talk to a trusted industry professional who can assess and recommend realistic SEO opportunities with you, guide you into developing your SEO content strategy, and actually publish content to your site quickly.
And now, a sigh of relief. You can cancel that awkward consultant pitch and overpriced SEO agency proposal walkthrough now.
meet the founder
Hi, I’m Crystal, and I’m here to give your SEO strategy the 3-carat setting it deserves.
I help ambitious and busy founders — like you — polish and buff their organic content strategy so people can easily find their products and solutions. BTW, organic just means “non-paid ads.” No Meta business nightmares for you, or you, or you! (Or let’s be honest, me!)
Through 1:1 SEO content strategy and guided organic growth programs, we work together to bring you more website traffic and visibility in search results (aka Google).
Experience: Autotrader, Kelley Blue Book, Peloton, and more.
Learn MoreNo wasted time on technical jargon. No long, drawn-out contracts. Just what you need to plan and execute SEO content.
And then take that overdue spa day you’ve been thinking about.
Bubbly:
90-Minute Power Hour
Testing the waters, urgent fixes, or a quick SEO gut-check. One session of 60–90 minutes, and you walk away with a roadmap, an action plan and 30-day recording access. From $250.
Growth Rizz:
SEO Audit + Strategy
For teams or founders who need a full data-driven SEO roadmap. 30–45 days across 2–3 bi-weekly sessions, covering a full audit, competitive analysis, a 1-year roadmap and keyword research.
Spree:
VIP 1-Week Sprint
For founders who want to learn SEO by doing it alongside Crystal. Three months, one 2-hour session per month, covering SEO strategy, research, outlines and live content publishing.
Etched Monthly:
Audit, Clean & Grow
For brands or teams ready for a sustained, compounding SEO program. Twelve months of monthly check-ins and ongoing support: audit, 12-month strategy, monthly reporting across AI and traditional search. $4,599 / month.
Frequently asked questions
Yes — for one-time services, there are payment plans available. For the monthly Fractional services, the monthly payment is the payment plan. If you’d like to pay that at the quarterly contract level, you can pay in full.
I have a limited booking amount that I fill by quarter, so the sooner we get you scheduled, the better!
I strongly encourage doing SEO on your own if you can to start out, which is why I’ve created the Spree program, so you can learn from me and do SEO on your own as much as possible. If you are struggling and just don’t seem to get results, or if you just don’t want to waste your time trying to figure it out, I recommend Etched Monthly or Growth Rizz. It’s the same way I personally handle things like taxes and legal services. I don’t even want to bother with DIY, so I contract those out.
No. Keyword research is a tactical part of SEO, not the strategic part of SEO. I do keyword research as a part of my services as they relate to the strategy. But if you have your own strategy and just want me to do the tactical work, I do not offer that as an option.
No, I have moved away from technical audits unless you are getting Fractional Head of SEO services. I offer technical SEO as a part of that package.
You should probably be investing in a variety of marketing efforts. For example, for my business, I invest in SEO, email marketing, and organic social media. I will layer in a paid social aspect in the future. It really depends on your business model and goals. It shouldn’t be “this or that.” You want to assess your business at the strategic level, and then focus on the marketing channels that support your vision. If organic SEO can help you achieve your goals, then you should invest in the channel.
Please fill out the form and tell me about your challenges so we can chat through what your challenges are. We may or may not be a fit, but it’s hard to say without chatting it over. If you’re an agency owner or SEO manager looking for hourly SEO support, please consider that I do not do tactical SEO work — like audits or keyword research — as if I were a part of your team. My services are outside consulting, and I provide the strategic direction.
For business operations, I use outside resources. For internal client work, right now it’s just me with plans to add on in the future for tactical work.
for collaborations, podcasts, and partnerships
When I’m not busy lending my voice to industry news or teaching university boot camp classes (I’m a former adjunct digital marketing instructor.
Learn More
From content coal to content diamonds.
Whether your content is low-converting, low-traffic, or plain non-existent, you’ll finally get the clarity and confidence to publish high-quality, SEO-driven, competitor-resistant content.
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