For Founders, Entrepreneurs, and Brands.
The Blog — Marketing Vault for Founders
Knowledge is Forever.
The Blog — Marketing Vault for Founders
The Creator Economy Can Boost or Bust Your Brand
If you’re looking at your marketing channels, you may be wondering what benefit creators have for health and wellness brands. As search behavior continues to evolve, your customers aren’t just discovering products through Google or paid ads anymore. They’re finding...
Product Launch Guide: How to Launch a Product
From pre-launch planning to post-launch evaluation — everything you need to run a successful product launch, with SEO built in from day one. Key Takeaways A successful product launch isn't a single date — it's a phased strategy across pre-launch, launch day,...
CRO Meaning in Marketing: Turn Traffic Into Customers
Key Takeaways Conversion Rate Optimization (CRO) turns traffic into revenue. It focuses on improving user experience so more visitors take meaningful actions that support revenue generation. CRO and SEO work best together. SEO brings the right traffic to your site,...
How Many Views is Viral? Strategies for High Visibility
Wouldn’t it be nice if you woke up tomorrow and your wildest dreams had come true? Yes, it really happened. You created an ah-mazing product, made yourself entirely too #available online, and finally went viral. The next thing you know, your orders are too...
How to Start Writing Blogs for SEO: A Beginner’s Guide
How to Start Writing Blogs for SEO: A Beginner’s Guide If you’ve ever wanted to write your own blog or generate website traffic with SEO, here’s what to consider to set yourself up for success. While more challenging than a simple 1-2-3, writing blogs or articles...
How to Write Great Hooks
I was a voracious reader as a kid (always with my nose in a book). When everyone else was paying attention in class (ya know, learning), I devoured books and novels like Wuthering Heights, Twilight, and A Great and Terrible Beauty. A great movie or book...
8 Stages of Writing and Publishing Blog Content
What to Expect about Writing and Publishing Blog Content First comes love, and then comes… time to write. It’s easy to fall in love with an idea or outline, but to get it across the finish line? Actually writing the article and hitting publish? Well, that’s harder. ...
Tips for Generating Ideas and Writing a Blog Outline
Tips for Generating Ideas and Writing a Blog Outline Creating SEO content starts and ends with a great idea. Without your idea, your blog is just words. Jumbles of meaningless words that have no purpose. Have you ever met anyone going online without a purpose? Of...
Writing Blogs: Schedule, Tools, Habits, and Goals
Writing Blogs: Schedule, Tools, Habits, and Goals My second marketing job was for a healthcare agency. We managed hundreds of clients as a lean team of four or five people at a time. One day, I stumbled upon a book called Scrum by Jeff and J.J. Sutherland, and I...
AI SEO: What is AI SEO, and Why Is It Important?
AI & SEO: Where's the Future Headed? Like it or not, AI is here to stay. Just ask Google’s CEO, Sundar Pichal, who says, “With a bold and responsible approach, we’re reimagining all our core products, including Search.” (Google blog, The Keyword) AI has been...
SEO Myths: Common Myths About SEO
Common SEO Myths I’m going to share something really embarrassing with you. When I started my career in SEO, one of my weekly tasks was to upload and optimize blog posts on clients’ WordPress sites. In WordPress, you can optimize your posts with different...
The Elements of an Amazing Blog Post for SEO
The Elements of an Amazing Blog Post for SEO When you initially write a blog article or publish content for your website, it’s smart to think in terms of overall goals for your website visitors. Sometimes this means creating content with the specific aim to nurture...
SEO Glossary
SEO Glossary A Algorithm: “Search algorithms look at many factors and signals, including the words of your query, relevance, and usability of pages, the expertise of sources, and your location and settings.” - Google. Essentially, the algorithm helps...
SEO Titles: 11 Best Practices and Golden Rules to Consider
SEO Titles: What They Are and How to Write Them Remember when you were a kid? Ya know — before you had impulse control and before anyone taught you about manners, and you would just shout really inappropriate things aloud at strangers passing by? (No? Just me?)...
Brand vs. Non-Branded Keywords: Does Brand Bidding Help SEO?
Branded vs. Non-Branded Keywords Madlyn and Colby are a couple that were once featured on Netflix’s The Ultimatum. Spoiler alert: They’re still together and have a beautiful family. I’ve always admired Madlyn for her blunt honesty and ability to stay true to...
How to Set up Google Search Console
Don't attempt SEO until you've done this one simple thing ⬇️ Set up "Google Search Console." What is Google Search Console? Google Search Console is the most fun, most helpful tool you can have as a website owner (or founder, marketer, etc.) It's REALLY easy to use...
10 Ways to Use Canva for Your Business
Here is the reality for business owners: you are responsible for getting your company out there and visible to the public.You want your new business’s marketing to make it into the mainstream, of course, but, how is this possible without years of experience or...
Top Influencer Marketing Trends in 2019
Influencer marketing is finally gaining some respect. What will that mean in 2019, and how can you take advantage of the power of social influencers? Influencer Marketing Trends in 2019 2018 was the last year influencers were taken for granted. After the FTC's...
Hi —I’m Crystal,
And I’m here to give your SEO strategy the 3-carat setting it deserves.
I help ambitious and busy founders — like you — polish and buff their organic content strategy so people can easily find their products and solutions.
BTW, organic just means “non-paid ads.” No Meta business nightmares for you, or you, or you! (Or let’s be honest, me!)
Through 1:1 SEO content strategy and guided organic growth programs, we work together to bring you more website traffic and visibility in search results (aka Google).
Experience: Autotrader, Kelley Blue Book, Peloton, and more.
For founders who want Google to love them like their customers do.
Let’s streamline your SEO content.
Socialhart helps founders drive revenue and grow market share with SEO. Content that connects, nurtures, and grows your revenue and business. Show up in search results. Reach your people. Grow revenue.