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The Elements of an Amazing Blog Post for SEO

by | Feb 17, 2024 | SEO

The Elements of an Amazing Blog Post for SEO 

 

When you initially write a blog article or publish content for your website, it’s smart to think in terms of overall goals for your website visitors. Sometimes this means creating content with the specific aim to nurture your readers through the purchase funnel. 

But, if you can tie those goals into generating traffic from SEO, then your articles become a win-win. Generate traffic AND nurture readers to make a purchasing decision.

This article aims to quickly give you an overview of the essential elements SEO blogs must follow to generate traffic.

Depending on where you are in your SEO journey, this might not be immediately feasible. It could take you several months to 1 to 2 years to lay the foundation of the elements below.

However, SEO is considered a compounding channel. A bit like a snowball rolling down the hill.

The further down the hill, the faster and bigger it grows.

The Thumbs Up Factor

The Thumbs Up Factor is a fancy way of saying you have something called “backlinks” pointed to your website and article pages.

When you first publish a blog article, it won’t have any backlinks pointing to it, but over time, as you share your post and continue your general marketing efforts, links should start to generate naturally.

Another way to generate backlinks to your posts is through traditional or digital PR. You can also share on social media, via email, or generate links from Pinterest users.

Realistic and Achievable

To create an SEO blog article that ranks, you have to consider what is realistic and achievable, given where you’re at in the journey of SEO.

At first, you might need to write smaller articles with less competition and fewer monthly searches made by your target audience.

But as time goes on, you’ll be able to tackle larger articles or articles with smaller competition. The important thing to note is that you don’t want to compete for articles beyond your reach and then be disappointed when you’re not generating traffic from them.

For example, you might not want to compete with the NYT or Elle Magazine for a particular article. You probably won’t outrank them.

But, if there are similar businesses to yours ranking for your target keywords, then that might be a sign that the keyword is achievable for you.

Incredible

Your blog posts are very unlikely to perform well if they’re low-quality. So this “rule” is that they must provide your reader with value and be well-written.

This is a tricky aspect of SEO to get right, and with the complications of AI and Google’s SGE, this will, eventually, get even more interesting to play around with.

What constitutes an “incredible” article, then?

Well, generally I recommend that your articles fully address the topic at hand, but no more. You want to help your reader understand the aspect of the article, but you don’t have to expand beyond that too much further.

Next, you want to make sure the article has enough information for Google to understand what it’s about. For example, content, videos, images, and links to help your reader understand and accomplish their goals.

The other aspects of an incredible article might include various aspects, like a pleasant user experience, simple navigation, easy-to-read structure, and other “overlapping” requirements of a great blog, listed below.

In general, you want to focus on bringing value to the reader and make sure you’re providing them with the full context to fulfill their needs.

Credible

Credibility is an important factor when writing a blog for SEO. Please don’t write about subjects you aren’t qualified to write about. I can’t write about about legal services because I’m not a lawyer. Also, if I did write about legal services, it would probably be pretty awful since I’d have no idea what I’m talking about. You won’t rank well, and… it’s icky.

One of the ways I let you know, as a reader, that I am qualified to write about “Marketing and SEO,” is that I have a bio at the bottom of each of my blogs, which tell you who I am and why I’m qualified to write about this particular subject.

You’ll notice that the best blogs that rank naturally in search results will usually have an author bio. Like, for example, when you view the articles on VeryWell Health or Cleveland Clinic.

This isn’t the only way to prove credibility, but it’s a great way to get started when thinking about how you can provide a credible experience to your SEO content.

Google Friendly

Google uses an algorithm to determine the best result for a person’s “search” query.

If you don’t give Google signals and indicators as to what your page is about, it might assume.

You don’t want Google to assume. You want it to know.

My article is about THIS. It covers THIS. THESE are the main points.

That said, Google friend indicators for your SEO-driven blog might overlap with some of the other elements in this article, but in general, include an optimized title and meta description, use of canonical tags, noindex tag NOT marked (aka make sure that box isn’t checked on your page), schema markup, ALT text in all your images, good core web vitals, and more.

Essentially, you want to make sure that Google can do the very basics of crawling and rendering (Can it find your site and load your site), and is it good enough for them to add into the index (put it in their files) and then serve it to people (show it in Google search).

Easy Reading

Your article should be easy to read. There are a lot of articles online that focus just on this specific aspect of creating great SEO blogs, and there’s a reason for that.

Some of the best SEO blogs actually have an easy reading score. Remember that people, in general, would rather read something that’s easy to understand versus an article that’s covered in jargon. Jargon is for thought leadership. Simple language is for SEO.

It might take you some time to learn how to make great SEO content, but some basic tips are: Use short paragraphs, use headers to introduce sections, use bullet points, add links, and say what you mean.

Driver’s Seat Links

Your website has internal links that put you in the “driver’s seat” of your website experience.

If you want your readers to learn more about a topic, then you should link to the page on your website that answers this question.

If you want to drive people to your product pages, then you should add the links to your product pages naturally within your website content.

This is often an ongoing exercise as you develop SEO content. Not only does it help keep customers in your world, but it also boosts organic performance as well.

Saying Something New

Your content says something new about your topic. The mistake I see a lot of brands and websites make is trying to copy everyone else. Not only is that a bit questionable, but it also doesn’t give Google a compelling reason to rank your website above your competitors’ websites.

In other words, why should they reward you for saying absolutely nothing original about a subject?

Don’t mistake “optimizing for page 1” as “copying what everyone else is doing” because that completely misses the point.

Google isn’t going to show 10 of the same articles for one search term.

Instead, Google would much prefer to rank articles that nail the brief (match search intent) AND add something new to the conversation.

Irresistibly Clickable

Lastly, great blogs give readers a reason to click on them from Google Search results.

How to do this? You need to have SEO-optimized titles and meta descriptions. Clickable titles and meta descriptions help convince people that you’re answering their “search.”

Here are some tips about how to do that: SEO Titles: How to and Best Practices

Writing Great SEO Content

All in all, these factors take time to develop. Each element can individually take time, such as establishing credibility and building backlinks. While others can be learned fairly quickly, like creating Google friendly articles and adding something new to the conversation. The important thing is to get started and work on each of these elements for your entire blog and individually as you develop your full SEO content strategy.

Was this helpful? Socialhart specializes in developing incredible SEO content strategies for founders, entrepreneurs, and brands. Get in touch if you’d like to work on some or all of the elements of your SEO content.

Written by Crystal Ortiz

Crystal Ortiz is the Founder of Socialhart. She's a Marketing and SEO expert with 8 years of experience in digital marketing. She's worked with local businesses, founders, marketing executives, and global brands across many industries, both in-house and agency-side. She's taught digital marketing programs at several universities, including NC State and University of Wisconsin-Madison.

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