#006: Roundup: Monthly Marketing + SEO News 🤓

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Pinky Up Thursday — February Monthly Roundup

It’s the last day of the month, which means this edition of Pinky Up Thursday is going to double as the Thursday night special AND monthly round up.

Reminder: 🛍️ 1 Week Left to Sign Up For Spree – Plan + Publish Content in One Week.

Each month, I’m going to send you my monthly blog round ups, and tell you a little bit more about them from an SEO perspective.

Blog Round-Ups

Common Myths About SEO Target keyword: SEO Myths | Monthly Search Volume: 1,600 | Difficulty: 40% Purposes: Email Marketing Content, Funnel Nurturing, Linking Strategy Top Competitors: Google, Mangools, Search Engine Journal

How to Write SEO Content Using AI Target keyword: AI SEO | Monthly Search Volume: 320 | Difficulty: 40% Purposes: SEO content, Email Marketing Content, Trending Topic Top Competitors: SEO.ai, HubSpot, Semrush

Action Invitations This Month

• Study the SERPs & write a great SEO title.
• Take a break!
• Learn SEO for FREE (Challenge)
• Create a keyword list.

The Marketing World Roundup

🎙️ The SEO Starter Guide from Google got an update. So far I only have one disagreement with Google, and it’s their stance that subdirectories versus subfolders don’t matter. They do, if one or the other has more links pointed to them and you want to move everything to one place. I’ve been thinking of creating a companion guide to the starter SEO guide. Would you read it? If yes, send me a reply to this email.

🎙️ AI content is a risk to your SEO, according to Ahrefs, and I agree. This week on my IG stories, I mentioned that AI content is a risk to your site. The next day? I saw this post from Ahrefs. I’ll provide more context in my AI SEO blog next week. For now, check out Ahref’s take! Side note: May I never get called out on the Ahrefs blog. I think that would forever scar me LOL.

🎙️ How Search Works (Via YouTube) and other information from Google. Is your website Googleable? This series walks you through “crawling,” “indexing,” “serving,” and “the anatomy of a search result.”

🎙️ Pinterest Adds New Collaboration Features to Business Manager (Via Social Media Today) I’ve been loving Pinterest as a way to drive additional traffic to my blog articles. Here’s what’s in store with this latest update: New collaboration tools, the ability to reuse existing ad audiences between ad accounts, and more.

🎙️ 6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing (Via Search Engine Journal) Coca-Cola is ahead of the curve with AI, demonstrating how it can be used for creativity and connection, not shortcutting the hard work we need to collectively make as founders.

🎙️ Spotted on Google, TikTok videos are appearing in featured snippets (Search Engine Land): While some in the SEO world “aren’t impressed” by TikTok content appearing in search results, this is the FIRST time we’re seeing evidence of a TikTok video overtaking a traditionally text-driven search result. Here’s what I think about “TikTok SEO:” It will absolutely be a new discipline and skill for search marketers (somewhere between creative strategy/ brand/ social/ search). Get ready to see this as a primary skill for marketing teams in the near future.

🎙️ Universal Music Will Pull Its Tracks From TikTok: “After negotiations between TikTok and Universal Music Group failed to reach a new agreement on usage rights, Universal has announced that it will withdraw its music from the app, as of Feb. 1 (Marketing Dive).” No doubt, TikTok will create its own “label” and sign deals with artists directly, especially indy artists on Spotify. Or, TikTok will come to an agreement with other labels. We’ll see how this shakes up.

Spree — VIP 1 Week Sprint SEO Content Strategy Week 4 spots left. Doors close May 8.

And that’s a wrap on February newsletters!

Thanks for reading today’s edition of the Pinky Up Thursday Newsletter! If this is your first time reading an issue, hi! I’m Crystal. I’m a Marketing + SEO Consultant, former adjunct digital marketing instructor, and fellow Founder. I’d love for you to subscribe and take action in your business once a week, every week.

Bye for now 🙂

Hasta la pasta, Crystal Ortiz

P.S. I’m working on new offers this upcoming month. What would you like to see from me? You can request anything SEO, marketing, or content. I would love to know where you’re getting stuck with your online visibility or website growth!

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